Dubai, UAE: 25 January 2012: Multi Trend International, part of the Kuwaiti based Al Homaizi group, has recently opened the doors to the first Franklin & Marshall store in the UAE, located in Mirdif City Centre, Dubai. Encapsulating the retailers’ popular college-vintage style ready-to-wear collections, Franklin & Marshall is a much anticipated addition to the UAE retail market.
Founded in 1999 in Verona Italy, Franklin & Marshall has since established itself as a leading global fashion brand, offering causal, vintage college-style inspired collections to meet the lifestyle requirements of the young, fashion forward consumer . Men and women’s collections include sweatshirts, t-shirts, polos, knitwear, Bermuda shorts and other items, all of which combine the typical colors and lines of American clothing with the quality and style of Italy.
Centered on fashionable vintage designs, the quality and essence of the Franklin & Marshall collections is reflected in the 213 sq. meter Mirdif City Center boutique. , the store is set against a vintage college-style backdrop, offering a distinctive, upbeat and fun atmosphere, which invites the customer in to admire its quality Italian-made collections.
Commenting on the new store opening, Guiseppe Albarelli, CEO and Founding Member of Franklin & Marshall said: “With an ever-increasing demand for Franklin & Marshall from our Middle East based customers, we are delighted to be opening our first store in the UAE. This exciting new partnership with Multi Trend International is a natural step for the brand and we look forward to further developing our presence in the UAE and indeed the region in the near future”.
Maen Merheby, Retail Director, Multi Trend International added: ”Multi Trend International maintains its commitment to the Middle East retail environment by bringing Franklin & Marshall, a leading brand in American Fashion, to the UAE. Fashion conscious individuals are continuously searching for the perfect fusion of quality, fashion and comfort and Franklin & Marshall gives the customer just this. We have already received excellent feedback from our Kuwaiti customers, having opened a store in The Avenues, Kuwait, at the end of last year. The Mirdif City Center opening is another excellent addition to our portfolio and we look forward to receiving feedback from our Dubai based customers who we know are eagerly awaiting the opening of our first store in the UAE.”
Blending Italian quality and style with American tradition, Franklin & Marshall offers American college-style clothing for individuals that share the brand’s values of respect, honesty, creativity and care for the environment. With a strong emphasis on quality, Franklin & Marshall designs are distributed through own-brand stores and carefully selected multi-brand stores, across the world.
Franklin & Marshall
Mirdif City Center, Dubai
Located on the Ground Floor, Southeast Entrance.