Lana Del Rey for H&M Fall 2012

My dear friends, to be honest.. I have NO idea who Lana Del Rey is. Although her name sounds familiar, I have no idea what she does. But anyway, when I saw this photo in Facebook by Fashion-related Pages, I was just awed by her fierce, classy face and look.

News is, H&M just announced that Lana Del Rey will be its new face for their Fall 2012 Collection.

The theme of this new H&M Campaign that is set to be released for its fall collection is

a modern and feminine woman with a soft attitude – according to DailyMail.co.uk.

As H&M would describe their fall collection:

Curves and waist are important in autumn’s silhouette, with a focus on knitwear and tweed.

Colours include powder tones and accessories in wine red.

‘The mood is very LA noir,’

– Donald Schneider, H&M’s creative director