In the run up to its 20thBirthday celebrations in March 2013, high-street retailer Splash has launched its first brand TVC, titled ‘Fashion Ball’. An extension of ‘Fashion 365’ that captures the essence of fashion in everyday life, the TVC will create a connect through collection, emotion and most importantly attitude amongst the fashion savvy audiences. Filmed in a surreal setting with slow motion transitions, the 30 second commercial is a musical and visual manifestation of ‘Fashion 365’. The TVC will be shown on pan-regional television media across the Middle East and Africa in addition to country specific stations in the UAE, as every frame in the TVC exudes a unique element of fashion thereby creating an inimitable style statement.
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