Launched in 1997, Alterna has been recognized by beauty and industry insiders for cutting-edge, professional formulations that are ‘free of’ harsh chemicals and formulated with globally-sourced, often sustainable, and organic ingredients.
Alterna Haircare announced its official partnership with Hollywood actress and entrepreneur Katie Holmes as co-owner and celebrity spokesperson for the brand.
“Alterna has been haircare’s ‘best kept secret’ for years, but that is about to change,” says Joan Malloy, President/CEO of Alterna Haircare. “We’re confident that adding Katie’s natural beauty, gorgeous hair and creative instincts to our state-of-the-art, results-driven haircare collection will be a game-changing combination,” added Ms. Malloy. Consumers across Europe and the Middle East will get their first glimpse at the partnership with Alterna’s Spring 2013 “Transformation after just one use” integrated marketing campaign.
BAMBOO SMOOTH ANTI-FRIZZ SHAMPOO
A gentle shampoo that strengthens, moisturizes, and smoothes each strand. Promotes frizz-free hair.
FREE OF: Parabens, Sulfates, Phthalates, Synthetic Color, Sodium Chloride, Gluten, DEA/TEA, Phthalates & Triclosan
BAMBOO SMOOTH ANTI-FRIZZ CONDITIONER
Tame split-ends and reduce frizz for sleek, shiny hair that looks and feels healthier with this nutrient rich, ultra moisturizing conditioner. Fortifies follicles and infuses each strand with intense hydration with smoothing Organic Bamboo Extract & Organic Kendi Oil.
FREE OF: Parabens, Sulfates, Phthalates, Synthetic Color, Sodium Chloride, Gluten, DEA/TEA & Triclosan
BAMBOO SMOOTH PURE KENDI TREATMENT OIL
Get ultimate frizz control and smooth hair that shines. Instantly absorbing Kendi Oil with strengthening Organic Bamboo can be used as a treatment or style-primer to reduce frizz, impart intense shine & protect color while providing vital nutrients. Best for thick and coarse hair types.
FREE OF: Parabens, Sulfates, Phthalates, Synthetic Color, Sodium Chloride, Gluten, DEA/TEA, Mineral Oil, Petrolatum & Triclosan
BAMBOO SMOOTH KENDI DRY OIL MIST
This lightweight, instantly absorbing mist can be used as a treatment or a style primer to eliminate frizz, shield hair from heat styling tools, enhance shine and protect color while boosting your hair’s health. Best for use on normal hair types.
FREE OF: Parabens, Phthalates, Sodium Chloride, Gluten, DEA/TEA, Mineral Oil, Petrolatum, Triclosan & Synthetic Dye
With this post, I have been given the chance to experience this transformation with this complete set of Bamboo Smooth Collection! Watch out for my very own review of this product in the next posts! 🙂 Alrighty? xx
Alterna Haircare products are exclusively distributed in the UAE and the entire Middle East region by Beautylicious Co., WLL.
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